Simple, transparent pricing

Train Smarter.
Close More Deals.

Unlimited AI roleplay, real-time call coaching, and a full manager dashboard. Start with a 7-day free trial — no card required on Free.

7-day free trial
Cancel anytime
No long-term contracts
SOC 2-ready infrastructure
Free
$0
 

Try it out. No card required.

Get Started Free
Rep Pro
$19 /mo
 

For individual reps investing in themselves.

Team Pricing Calculator

See exactly what you'll pay. Pricing is per seat — every rep on the floor gets their own login, unlimited practice, and a coach in their pocket.

10
$290
Monthly total
$19.08
Per seat / mo (annual)
$725
Annual savings

Annual plan billed at $229/seat/year. Cancel within your trial period and you won't be charged.

Team Plan — What You Get

A Full Command Center for Sales Managers

See every rep's weak spots. Know who's ready to close and who needs a conversation. All from one dashboard.

Live KPI Strip — always at a glance

84%
Team Readiness
76
Avg Score
312
Sessions / Mo
91%
Cert Coverage
88%
Active Reps

Command Center Dashboard

A single screen that shows your entire floor's health. Spot who's struggling before it costs you a deal. 12-week score sparklines show momentum, not just a snapshot.

Team Readiness % Avg Score + Delta Sessions / Mo Active Reps % Risk Flags Activity Feed

Risk & Alerts Center

Automatic risk scoring flags reps who are slipping. Low Score, Inactive, and No Sessions categories give you a prioritized action list every morning, not a spreadsheet to dig through.

Low Score Alerts Inactive Rep Flags Overdue Assignments Score Trend Charts One-click Reminders

Rep 360 Profile

Drill into any individual rep. See their full skill breakdown, benchmark vs. cohort averages, session history, and areas where they've improved week-over-week.

Skill Breakdown Cohort Benchmark Session History Score Trends Streak & Activity Private Coach Notes

Skill Heatmap

A matrix that maps every skill (Objection Handling, Rapport, Needs Discovery, Closing, etc.) against every rep on your floor. Click any cell to see the actual session evidence behind the score.

All Skills x All Reps Evidence Drill-Down Weakest Skill by Rep Team Skill Gaps Trend Overlay

AI 1-on-1 Coaching Prep

Before your weekly sit-down with a rep, the AI surfaces their top 3 issues, pulls exact quotes from their sessions as evidence, and suggests the language you should use in the conversation. No more going in blind.

Top 3 Issues Session Evidence Suggested Language Coaching Notes Meeting Summaries

Assignments & Certifications

Push targeted drill assignments to specific reps or the whole team based on identified skill gaps. Track completion in real time and send automated reminders for anything overdue. Certify reps when they hit the bar.

Targeted Assignments Completion Tracking Auto Reminders Certification Center Custom Pass Scores

New Hire Ramp Tracking

Structured 30-60-90 day onboarding programs built for the sales floor. Track exactly where each new hire stands, what they've completed, and whether they're on pace to hit their ramp milestone.

30-60-90 Day Plans Onboarding Progress Ramp Pace Alerts Module Completion Certification Gating

Custom Scenarios & Objection Library

Build training scenarios specific to your store — your vehicle mix, your market, your typical objections. Upload real objection scripts from your floor and turn them into live practice drills.

Custom Scenarios Objection Library Org-scoped Content Content Library Video Practice Uploads

Analytics, Reporting & Exports

Scheduled weekly summaries delivered automatically. Export session data, scoring reports, and rep progress to CSV or PDF. Effectiveness benchmarks let you compare performance against industry targets. Root-cause analytics surface why certain reps or skills are lagging — not just that they are.

Weekly Auto-Reports CSV / PDF Export Industry Benchmarks Root-Cause Analysis Session Transcripts Skill Score History Rep vs. Team Comparison Location Comparison
Full Feature Comparison

See Exactly What Each Plan Includes

Free Rep Pro
$19/mo
Team
$29/seat/mo
Practice & Training
AI roleplay sessions4 / mo30 / moUnlimited
Voice roleplay sessions1 / mo10 / moUnlimited
Scenario difficultyEasy onlyEasy + MediumAll (incl. Boss)
Live Call Coach (AI on live calls)
Spaced-rep flashcard deck
Structured curriculum (26 modules)
Real call recording & analysis
Video pitch practice + AI scoring
Scoring & Feedback
Overall score
Per-skill score breakdown
Turn-by-turn AI coaching tips
Session history7 days30 daysUnlimited
Full session transcripts
Manager & Team Features
Manager dashboard & command center
Team skill heatmap
AI 1-on-1 coaching prep
Rep 360 profiles with benchmarks
Targeted assignments + reminders
Certification center
New hire 30-60-90 day ramp
Custom scenarios & objection library
Risk alerts & overdue reminders
Scheduled reports + CSV/PDF export
Billing & Support
Free trialForever free7 days7 days
Cancel anytime
Annual billing option
Email support
Priority support + onboarding
Questions

Frequently Asked

How does per-seat pricing work?
Each seat is one login for one rep (or manager). You pay $29/seat/month — that covers unlimited AI sessions, voice sessions, the full scoring engine, and access to the manager dashboard for whoever holds the manager seat. You can add or remove seats at any time from your billing portal, and your charge adjusts automatically on the next billing cycle.
Does the manager get a seat too, or is the dashboard separate?
The manager is counted as a seat. On a 5-seat plan, you have 1 manager seat + 4 rep seats (or any split you choose). The manager seat includes full rep-side training access in addition to all the dashboard and coaching tools.
What happens after the 7-day free trial?
If you don't cancel before the trial ends, your card is charged for your first billing period at the listed plan price. You'll get a reminder before the trial expires. Cancel any time during the trial from your account settings — you won't be charged.
Can I switch plans or cancel mid-month?
Yes. You can upgrade, downgrade, or cancel at any time from your billing portal. Upgrades take effect immediately. Downgrades and cancellations take effect at the end of your current billing period, and you retain access through that date.
Is the annual plan billed per seat as well?
Yes. Annual Team pricing is $229/seat/year (equivalent to $19.08/seat/month), saving 34% vs. monthly. Rep Pro annual is $149/year ($12.42/mo). Both plans are billed as a single upfront charge per seat. You can still add seats mid-year; those are prorated to the end of your annual term.
What AI buyer personas are included?
The platform includes a full library of auto-specific buyer personas — payment-focused shoppers, trade-in negotiators, first-time buyers, lease returnees, cash buyers, and more. Boss-mode scenarios (Team plan) include the most challenging negotiators: buyers with pre-approved financing, aggressive lowballers, and customers playing stores against each other.
Do you offer custom scenarios for our store?
Yes, on the Team plan. Managers can build custom scenarios tuned to their specific vehicle mix, market, and the objections they hear on their floor. You can also upload an objection library — your real scripts — and turn them into live practice drills for your reps.
Do you offer invoicing or PO billing for dealerships?
For groups with 5+ locations or 50+ seats, we can accommodate invoice billing, purchase orders, and net-30 terms. Reach out to team@autosalesaicoach.com and we'll get you set up.