Platform Features

Every tool a dealership sales team needs to practice and improve

Voice and text AI roleplay, real deal math, 168 scenarios, 5-dimension scoring, adaptive coaching, spaced-repetition flashcards, and a structured 26-module curriculum — built exclusively for automotive sales.

TL;DR: AutoSales AI Coach gives dealership salespeople 168 real scenarios to practice in voice or text against AI buyers who negotiate, push back, and walk away. Every session is scored across 5 selling skills with instant coaching, backed by a 26-module curriculum, spaced-repetition flashcards, gamification, and a full manager dashboard. iOS, Android, and web. Free to start.

Updated

Every capability at a glance

CapabilityWhat you get
AI roleplayVoice + text roleplay against adaptive AI buyer personas with trust, patience, and resistance that change turn by turn
Scenario library168 dealership-specific scenarios: phone ups, internet leads, meet & greet, walkaround, trade-in, payment objections, credit challenges, the be-back, spouse approval, F&I, competitive battles, closing
Behavioral scoring5 scoring dimensions on every session: Rapport, Discovery, Process Control, Objection Handling, Close
Real deal mathAPR, taxes, fees, out-the-door price, trade equity, and payment by credit tier — every scenario runs on a real worksheet
Adaptive coachingSmart Practice targets each rep's weakest skill with drills picked from their scoring history
Curriculum26-module structured curriculum across 3 tiers, with certifications
FlashcardsSpaced-repetition flashcards (SM-2) for word tracks, objection rebuttals, and product knowledge
GamificationStreaks, XP, levels, Bronze/Silver/Gold/Diamond leagues, and leaderboards
Difficulty levels4 difficulty levels per scenario family, including a "Boss" mode built to challenge experienced closers
Manager dashboardRep readiness scores, at-risk alerts, session replay, assignments, and coaching notes
Custom contentEnterprise plan: custom scenarios and objection library built for your store from your real inventory
MultilingualEnglish, Spanish, and bilingual training modes
PlatformsiOS, Android, and web

AI buyers who negotiate like real customers

Each session puts you across the table from a fully scripted AI buyer with a personality, a budget, resistance triggers, and a trust score that changes based on what you say. The buyer adapts — push too hard and they shut down; build rapport and the deal opens up.

  • Text mode: type your responses just like a real conversation
  • Voice mode: talk out loud and hear the AI buyer respond in real time
  • Buyer state machine tracks trust, patience, and resistance across turns
  • Anti-repetition engine prevents the AI from looping or hallucinating
  • Live speaking metrics in voice mode: WPM, filler words, pacing
168
Dealership scenarios
26
Curriculum modules
5
Scoring dimensions
4
Difficulty levels

168 scenarios across every stage of the deal

From the first phone up to F&I close, every conversation a rep will face on the floor is covered — at four difficulty levels including a "Boss" mode designed to challenge experienced closers.

Phone & Internet Leads

Handle inbound calls, set appointments, overcome "just send me your best price," and convert digital leads to showroom visits.

Meet & Greet / Walkaround

Build rapport from the first handshake, qualify the customer, execute the walkaround, and get to the test drive without pressure.

Numbers & Objections

Payment objections, interest rate disputes, "I need to think about it," "my spouse has to approve" — the full objection playbook at every difficulty.

Trade-In Negotiations

Defend your appraisal, explain ACV vs. retail, handle "I was offered more elsewhere," and protect gross while keeping the customer engaged.

F&I Office Prep

Hand-off conversations, warranty and protection product introductions, and responding to "I don't want anything extra."

Long-Term Follow-Up

Re-engage lost leads, handle "I bought somewhere else," and turn service customers into repeat buyers.

Live Deal Worksheet

Selling Price$38,495
Trade Allowance$12,200
Trade Payoff$8,400
Net Trade Equity+$3,800
Down Payment$2,000
Amount Financed$32,695
Monthly Payment (72mo / 7.9%)$547/mo

Real vehicle and finance worksheets — not made-up numbers

Every scenario comes with a mathematically consistent deal package: vehicle MSRP, doc fees, sales tax, trade ACV, payoff, down payment, APR, and term — all calculated correctly. The AI buyer knows the numbers and will push back on any inconsistency.

  • OTD price calculations including state tax and fees
  • Three-tier knowledge model: what the rep sees, what the customer knows, what's hidden
  • Trade equity correctly calculated from ACV minus payoff
  • APR and monthly payment math verified for every deal
  • F&I products with realistic pricing and coverage terms

5-dimension scoring so reps know exactly what to fix

After every session, an AI scoring engine evaluates what actually happened in the conversation — not just whether you closed. Scores are broken down across five selling skills so you know precisely where to improve.

Rapport

Building Trust

Did you greet warmly, use the customer's name, avoid pressure language, and create a comfortable buying environment?

Discovery

Needs Assessment

Did you ask the right questions to uncover the customer's timeline, trade situation, payment sensitivity, and must-haves before presenting numbers?

Process

Deal Control

Did you follow the correct deal flow — walkaround before numbers, test drive before the desk, and maintain control of the process without being pushy?

Objections

Objection Handling

Did you acknowledge, clarify, and resolve every objection — or did you skip past it, argue with the customer, or fold immediately?

Next Step

Commitment & Close

Did you ask for the business, confirm the next step, and create a reason for the customer to move forward before ending the conversation?

Coach

AI Coaching Summary

After scoring, the AI coach explains what you did well, what you missed, and gives you a specific script for the one thing that would have moved the needle most.

Adaptive coaching that focuses on your weakest skills

The platform tracks your scoring history across all five dimensions over time. Smart Practice analyzes where your score consistently drops and surfaces the scenarios most likely to move your weakest number. You're always practicing the right thing.

  • Skill decay tracking — skills you haven't practiced fade over time
  • Targeted drill recommendations based on your actual score history
  • Daily training task queue built from your weak spots and curriculum progress
  • Mastery engine marks a skill as mastered only after consistent high scores
  • Weekly coaching summaries for managers (Team plan)

Your Skill Radar

Rapport82
Discovery74
Process Control58
Objection Handling61
Next Step / Close44

Recommended: Next Step practice drills

Consistent practice, backed by manager visibility

Skill growth comes from daily reps. Light gamification keeps practice consistent, and the manager dashboard turns that practice into coaching decisions.

Streaks, XP & Leaderboards

Gamification as a supporting habit layer: daily streaks with shield protection, XP and levels per session, weekly league rankings, and dealership leaderboards — small nudges that keep reps practicing.

Manager Dashboard

A full manager dashboard with team readiness scores, session review, skill heatmaps, assignments, and weekly coaching summaries — so managers coach from data, not gut feel.

Custom Scenarios & Objection Library (Enterprise)

On the Enterprise plan, our team builds custom scenarios and an objection library around your store's real inventory, objections, word tracks, and processes — content stays scoped to your organization.

Three ways to build lasting knowledge

Roleplay is the core, but retention requires repetition. Flashcards and a structured curriculum make sure knowledge sticks and skills build on each other in the right order.

AI Roleplay (Situations)

The core engine. Choose a scenario, set your difficulty, and run a live conversation. Voice or text. Scored and coached after every session. Available in English, Spanish, or bilingual mode.

Spaced Repetition Flashcards

Over 400 flashcards covering objection responses, closing techniques, F&I product knowledge, and state-specific regulations. SM-2 algorithm schedules cards for review right before you'd forget them.

26-Module Structured Curriculum

A guided learning path from green pea to desk manager. Modules unlock in sequence, each with pre-session teaching, a graded roleplay, and a certification exam. Tracks progress across your entire team.

See every feature in action — free

No credit card required. Start your first AI roleplay session in under two minutes and see your score immediately after.

Start for Free See Pricing